In what ways does your media product use, develop or challenge forms and conventions of real media products? (Ancillary task)

As well as making a music video, i also produced 2 pieces of ancillary work - a Digipak, and a concert poster. I chose 'KOKO' as a venue because i think it suites my artists, it is not too big as we are not an extremely popular band and it is based in an easy to access locations such as Camden.

Concert Poster:

The poster has been designed with the local area in mind, it has a very urban style to it - which is shown by the brick wall background. I believe it will fit in well and not look out of place, but still catch peoples eye due too its bold reds and whites. The poster also has a different style to our actual music video, this is because we wanted to challenge the conventions of our genre and make our band different to any other dance group, for example - our music video has many bright neon colours but my poster does not include many. All ours works share the same fonts and style, this is intended so that when people see our different works - they can easily recognize that it is the Blackened Neons who are being advertised.

There are many elements i like about my concert poster ancillary task. I like the background of the brick wall, but where i have removed some of the bricks and added a glowing edge effect to make them stand out - i did this so that the text on the poster would be easy to read. I also like the way that each band member is on the left hand side, having all the band on the poster is important to us as we want to be easily recognisable. We also look similar and are all wearing dark clothes, this makes us all look equal and shows that there is no band member more important than any others. Another element i was pleased with was the font. I downloaded a font of 'Dafont' which i think suited out style and was still easy to read, i believe it makes our poster look unique and different.

Digipak:

In our group of three, we all created 2 digipak panels each and then collaborated them into one. This is an effective way to get all 3 of our groups unique ideas and styles into one piece of work and i believe it turned out better than expected. Both of the panels i created feature all 3 band members, i believe this is important as people will always know what we look like and associate our product with us - but at the same time i wanted to create a sense of mystery and exclusiveness. This was achieved by only including silhouettes of the band, this way it can still remain recognisable but also keeps a sense of mystery.

I also wanted it to reflect my music video, this was achieved by adding effects like glowing edges, and other neon/bright effects. The bright green colours on one panel, and the bright blue colours on the other, immediately show any viewers what our style is and they can relate it to our music video - where many of the same effects are used.